TELUS Connecting Canada for Good

Providing context for the future of mobility

Providing context for the future of mobility

TELUS Digital


5 weeks


Visual Design, User Experience Design, User Interface Design


Pound & Grain - Agency

Graham MacInnes - Creative Director

I worked closely with TELUS Digital to create a campaign website to promote the next generation of cellular connectivity within Canada. Because this was a highly anticipated announcement, the client was looking to stray from their existing design system and create something completely unique that could stand on its own, while still maintaining the TELUS look and feel.

The goal of this site differed from other uses of the TELUS Design System, as it contained editorial content, rather than product and service information. This gave us the flexibility to create a unique, story-forward experience for the user. The site was filled with large images and used a dynamic, offset ten column grid to flow from imagery directly to the content in a natural and editorial-inspired way.

Various screens designed for desktop, using a leading line to draw the users eye to the content, section by section.
Key mobile screens for Connecting Canada for Good, show how the editorial structure of the desktop layouts translates to mobile screens.
The mobile experience was designed to maintain the editorial layout while ensuring the experience was still easy to navigate.

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