Hey! I'm Ethan.

A Vancouver-based Designer with experience in Product, Visual and Brand, most recently working with the Shopify Flow team.

A Vancouver-based designer who bridges product, brand, and marketing—most recently building design systems and complex workflows with the Shopify Flow team.

A Vancouver-based Designer with experience in Product, Visual and Brand, most recently working with the Shopify Flow team.

Photo of Ethan Sztuhar, Digital Designer

Over the past seven years, I have gained a wealth of experience in various settings (agency, in-house, integrated client team) on different projects covering Branding, Product Design, Interaction Design, Video Editing and Motion Graphics. My exposure to this range of work enables me to create innovative, strategic design solutions for many platforms.

By combining user-centered design principles with the art of storytelling, I am committed to creating memorable digital experiences that will leave a lasting impression.

Over the past seven years, I've worked across agency, in-house, and integrated client teams, gaining deep experience in product design, branding and interaction design. This breadth allows me to see the full picture (from user flows to visual identity) and create cohesive solutions that work across platforms.

At Shopify, I built extensible UI frameworks that balanced technical complexity with usability, enabling both designers and developers to move faster. I also mentored teammates on design systems, research practices, and career development. Before that, I modernized TELUS enterprise products, led an agency-wide transition to Figma at Pound & Grain to improve cross-functional collaboration, and built client relationships that turned single projects into long-term partnerships.

I believe great design happens at the intersection of user needs, business goals, and storytelling. Whether I'm prototyping product features, crafting brand experiences, or collaborating across disciplines, I'm focused on creating work that's both strategic and memorable.

User experience beyond digital.

My aim is to bring the physical and digital world together to provide users with a single, unified experience. I accomplish this by utilizing user experience principles across all projects from branding to packaging to digital.

Design for the journey, not the destination.

I strive to create solutions that are crafted with users in mind, setting the foundation with their needs and building upon it with business requirements. This helps to create a seamless journey for the user and enables businesses to achieve their goals organically.

Unlocking creativity with accessibility.

Creating an accessible product doesn't constrain creativity - it sets it free. It ensures that everyone can access and experience our work, creating an end product that brings joy to all.