Branding, Web Design
Pound & Grain - Agency
Graham MacInnes - Creative Direction
Grant Fraggalosch - Creative Direction & Copy
Casinos BC tasked us with coming up with a unique brand and website for their pilot project: Casino Your Way. The goal of this pilot was to teach people how to play popular casino games and solve the barrier of entry many people have in coming to the casino (not knowing how to play the games). The goal was to position the initiative as a way for groups to start their night out.
We created a modern, Gatsby-inspired (Art Deco) visual language that created a unique and classy look, designed to stand out on the casino floor, without seeming like a training program designed for beginners only.
For Casino Your Way's digital presence, our client wanted to create a simple site that explained the features of the program and provided an easy way for a user to book a time to play with their friends.