Arc'teryx Venda Anorak

Shining the spotlight on a new silhouette

Shining the spotlight on a new silhouette
Client

Arc'teryx

Role

User Experience, User Interface Design, Interaction

CREDITS

Pound & Grain - Agency

Graham MacInnes - Creative Director

Arcteryx - Photography

For the S20 season, we worked with Arc’teryx to create a landing page to promote a new jacket in their lifestyle lineup, the Venda Anorak. Arc’teryx commissioned three photographers to highlight the versatility of this new silhouette, and came to us to create a unique experience to take the users through the three photo sets.

The landing page utilizes scroll hijacking in a non-obtrusive way to create three unique spaces for photographers to tell their story, followed with a call to action for users to learn more about and purchase the new jacket.

Key sections of the Venda Anorak desktop experience, creating a lightbox-style view to immerse the user in each of the photo sets.
The mobile experience is adapted to allow for free scrolling of the galleries to take full advantage of touch input.

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