Shining the spotlight on a new silhouette

For the S20 season, I worked with Arc’teryx to create a landing page to promote a new jacket in their lifestyle lineup, the Venda Anorak. Arc’teryx commissioned three photographers to highlight the versatility of this new silhouette, and came to us to create a unique experience to take the users through the three photo sets.

The landing page utilizes scroll hijacking in a non-obtrusive way to create three unique spaces for photographers to tell their story, followed with a call to action for users to learn more about and purchase the new jacket.