Introducing the all-new Alpha SV

For F20, I worked with Arc’teryx to create a landing page to tell the story of their partnership with Gore-Tex and their latest collaboration, a redesigned Alpha SV Jacket with a new material and new feature set. The Arc'teryx team created a series of abstract animations to describe the various benefits of their Gore-Tex materials and how they all come together in their new flagship jacket, the Alpha SV.

From a brand perspective, the Arc'teryx team wanted this page to stand out from others on their site, with bolder typography and unique interaction designs throughout. I worked closely with the client to showcase the photography and 3d animation and use them to highlight key features of the jacket.